EA´s Free Games A Huge Hit

 

EA's free-to-play games are proving to be a huge hit. The company's stable of free games – including Battlefield Heroes and Need For Speed World – has attracted 25 million users worldwide, and is growing each day. "Pioneering the fast-growing freemium gaming category is a centerpiece in EA's strategy to reinvent itself as a leader in digital gaming," EA said in a statement."We plan to continue to innovate in the category, introduce new gameplay that delights players and keeps them coming back for more. For our teams, this is an incredibly exciting time to be making games as the audience continues to grow and diversify." EA has invested a tremendous amount of money in its F2P games, and with this encouraging result will likely be pouring even more cash into the effort.