Sony To Up Marketing Stakes For Vita

 

Sony’s embattled new console, the PS Vita, will receive a huge marketing push as it rolls out across the world in the coming months. The device has recorded disappointing sales in Japan, but Sony hopes it will do better in the West. "The PS Vita launch will be supported by the biggest campaign we've ever executed, and this level of activity will continue throughout 2012, reflecting our confidence in, and commitment to the platform long term," one Sony marketing exec said of the situation. "Our campaign will target gamers primarily, but also the new generation of tech enthusiasts and entertainment consumers who are used to playing games on their smartphones or tablets.” The Vita has sold 500 000 units to date.